Brands are the essence of today's society. The aim of this experimental project is to give a whole new perception of brands and their meaning in everyday life, changing codes and references we are used to. To give a different perception to consumers. This project isn't aimed to be involved or to denounce anything. The consumer society isn't perfect. There are legendary brands, poor brands, free brands, absurd ones. It's the same here. The consumer inside each of us has its own way to interpret what he sees. It's up to you to make your own mind about those new products. If you smile at least once, I win.
Website here -> http://newpackproject.tumblr.com